THE CATEGORY OF IMAGE IN MODERN HUMANITIES: THE PROBLEM AND ITS SCIENTIFIC DISCOURSES
Abstract. The given article analyzes various approaches to the interpretation of the category of image in modern humanities and social sciences
(e.g. politology, economics, culturology, journalism etc.). However, it is stressed that in terms of linguistics the phenomenon of image is insufficiently researched. Thus, the author notes that
in linguistic discourse the category of image should be studied within the framework of a new direction of linguistic studies which is currently at the stage of forming – lingvoimageology. The
primary interest of lingvoimageology is the study of linguistic mechanisms of image making. The author comes to the conclusion that in modern scientific discourse lingvoimageology is one of the
most topical and promising branches of world neolinguistics.
Key words: the category of image, image making, linguistic mechanisms of image making, lingvoimageology.
Information about author: Pliasun Olha Mykolayivna – postgraduate student of the department of stylistics and language communication; Institute
of philology; Kyiv national Taras Shevchenko university.