STYLISTIC RESOURCE OF CREOLIZATION IN MODERN MASS-MEDIA
Abstract. The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation
of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern
media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal / nonverbal
components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience
is also determined.
Key words: creolization, mass media style, stylistic resource, semantic field.
Information about author: Dergach Dmytro Valerijovych – PhD, associate professor; associate professor of the department of stylistics and
language communication; Institute of philology; Kyiv national Taras Shevchenko university.