MASS-MEDIA AS A SOURCE OF NEW PHRASEOLOGY
IN MODERN UKRAINIAN LITERARY LANGUAGE
Abstract. The article is focused on the role of mass media in updating of modern Ukrainian language. Mass media of various types – printed,
digital and advertising - have become the basis of the research. The author presents a comprehensive analysis of extra- and intralingual characteristics which influence on the phraseological
systems' update. The following issues have been considered in the article: linguistic imperialism, theory of linguistic economy, world globalization processes, rise of new platforms which
influence on innovative processes. Based on the collected material, the author suggests a classification of new phraseological units depending on frequency of their usage in the media. It has
been proved that creation of new phraseological units in the mass media is connected with their key functions, namely to inform the recipient and influence on him, name and construe new phenomena
and create a verbalized image by different stylistic tools.
Key words: phraseological innovation, medialinguistic analysis, mass media phraseological unit, mass media language, medialinguistics.
Information about author: Syzonov Dmytro Yurijovych – PhD; associate professor of the department of the stylistics and language communication;
Institute of philology; Kyiv national Taras Shevchenko university.