Actual issues of Ukrainian linguistics: theory and practice (2016). Volume 33. P. 52-60.
Abstract. In the article the verbalization of ideological myths in the political texts is investigated. The author indicates that clichéd language as a means of positive connotation is productive for political communication. It is determined that ideological cliches are especially dangerous for political texts, where they have, according to their authors, to form the ideological myths, including the development and amplification of political myths. A definition of ideological clichés is also proposed in the article - often repetitive, artificially created expression, that is formed by samples, existing and active in language, expresses / displays / generates pseudohuman value orientations and projects them to the society, creating distorted, deformed model of social consciousness. Author analyzes ideological cliché forms with the components European, vaccinate, renascence, renewal, purification, decent, transparent, rapid, genuine, attractive, presented in the programs of political parties. It is also founded that unoriginal, uncreative usage of language tools of verbalization of world outlook concepts negatively effects on political communication, on the implementation of the main aim of the politicians – to gain and retain the power, on the formation of new ideological orientation of human and society.
Key words: political text, world outlook, language cliché, political myth.
Information about author: Shulinova Larysa Vasylivna – PhD, associate professor; associate professor of the department of stylistics and linguistic communication; Institute of philology; Kyiv national Taras Shevchenko university.