CONCEPT "VICTORY" IN RUSSIAN AND ENGLISH LINGUOCULTURES
Abstract. Differences in concepts with phraseological material comparison and associative experiment. The way concepts are different from the
point of view of phraseological material, compared in English and Russian lingvocultures, and brand new associative experiment, illuminating concepts embodiments in native speaker’s minds of both
languages. This two perspectives allow to make a conclusion about real differences in the way Russian- and English-speakers understand victory. The article discusses the potential and result of a
psycholinguistic association experiment in the study of lingvoculturae concept variations. Concept victory is observed for a first time ever, not even in different languages, but for the first
time in conceptology as a science. Concept victory in Russian part of compared experiments seems to be attached to collective memories and activites, while in English –individual ones.